cover for 20th november

sorry guys I have  a horrid cold/flu thing and so no voice, disgusting cough, aches etc - you do not wanna be in a room with me

I have emailed the technician asking him to have all video cameras moved up to CM21 with Ms Moore / still cameras are on the desk in my office. Post-it notes are in a box on the purple table by the darkroom door in WG11

TODAY - we need to start to plan for the film so
DRIVING QUESTION: how can you effectively show development of an idea, from basic to preparing to shoot?
CHALLENGE: work as a scriptwriter, producer and camera operator: present all these aspects of your film ideas in a way that is visually appealing but includes a lot of information
ACTIVITY IDEAS:

1. begin with a simple plot discourse - outline your narrative story in a paragraph then outline the plot
2. use post-it notes to sketch different shots/frames, arrange and photograph - remeber to include dialogue etc
3. photograph location types
4. photograph 'stills' you will use of characters
5. video a discussion/talking head outlineing your idea/why/how/etc
6. upload examples of clips that are similar in style or technique and annotate how they relate to your own idea

This is now time to be creative and excite your potential audience

There are lots of ways to do this - by the end of Mondays lesson I need to see a range including some of the above choices and some of your own.

Some blogs are looking excellent - others less so - please do not forget to add evidence of planning and developing ideas - upload the narrative work, upload storyboards, upload photographs of you filming etc

Thanks - see you when i am back in

research and planning: AUDIENCE

Challenge: you need to present a structured 'picture' of your target audience using recognised / valid ways of measuring and defining an audience.

The audience grouping that you choose must be a recognised media audience
The exhibition and distribution method you choose must be a real one and you must state your intended method / instrument

choose one or more of the following methods as a start point: you will get more marks if you are creative and interactive in how you present your decision:

1. powerpoint
2. a video
3. role play
4. voice thread  - see an example of a sprowston student work  here http://lukeandersona2media2012-13.blogspot.co.uk/ the site introduction is available here  https://voicethread.com/media/misc/IntroductionToVoiceThread.mov4. it is free to use log-in and choose a free account here is a good place to start https://voicethread.com/support/howto/Account_Types/Free/
5. a prezi
6. a web page - wix.com is easy to use and free - find it here: http://www.wix.com/

Try to have fun as this will come across to your audience

try to link it to your own genre / style and intended film

we will begin todays lesson in discussions

research: using critical theories: Audience

you need to be able to show both knowledge and understanding:

KNOWLEDGE
means knowing about  facts, terms and concepts
UNDERSTANDING
means being able to use them in discussion, essays or planning - owning the knowledge and being able to re-use it in your own words and  use it to influence your own production.

Build your understanding of the work in the last lessons by: initially Deconstructing the Pete Buckingham paper Audiences: Trends, Profiles and Patterns: What People Go to See, Why and How to Reach Them

then

complete tasks 1-3 on the sheet:

Task 1

Read the article and make notes on the following points

Q1- page 1 – read and consider – what does he suggest influences audience patterns – is he correct in your opinion?

Q2 page 2 – what kind of audience are you  - what are your own viewing habits – how do audiences behave in the cinema

Q2b: what instruments could you use to find out about viewing habits / successful genres and narratives?

Task 2

Read pages 3-4 and think about how he explains WHY people go to the cinema; what do they want from a cinema experience and a film; what blocks them from getting involved.  Then make notes to answer Q3 & 4 reflecting on yourself as a consumer:

Q3 – motivation & behaviour

a.       Why do you watch films?

b.      What qualities attract you ( you could consider  film / actor/company/innovation / reputation etc)

c.       How do you consume films (exhibition: how it is shown – cinema/dvd/streamed/downloaded/tv as well as who with or where)

Q4. Driver and barriers – annotate his list and then create your own. – what dissuades or persuades YOU.

Task 3

Produce a report exploring the following points:

·         The different ways in which film industries and institutions categorise audiences (companies that make films and those who distribute or exhibit them)

·         The reasons they do so

·         The ways in which producers and film writers can consider audiences

·         The reasons why they do so.

·         What affects you as an audience member

You can use any method to present it – essay / prezi / powerpoint etc But you must include more than just words – links / diagrams / photos etc.

Deadline – First lesson next week

Hy 3^rd Nov 2013